Webinar Overview
PARTICIPANTS
Mike Carter, Coordinator
Playa Lakes Joint Venture (PLJV)
OVERVIEW
This is a story about how PLJV linked our playa conservation mission to the consequences of a declining aquifer, which agricultural producers and communities depend upon for their livelihood, and created a venue where solutions are found for both humans and wildlife. From a random survey question in 2006 to a decade of communication campaigns, the effort has benefited from both happenstance and pure focus and determination. In some ways, we muddled along; while in others, we had the opportunity to engage producers through well-funded efforts. In this talk, we follow the timeline of events, relay our thinking along the way and some of the tools we used, give a current project status, and describe where we succeeded and where we still have work to do. In 2020, we continue to expand the work into more areas, adapting the model to fit each situation, which is stretching even PLJV's vision of implementation.